Amazon PPC Setup & Optimisation
- You are creating a one-size-fits-all PPC strategy without outlining the specific goal you want to achieve, especially optimisation tactics, reporting, and navigation advertising options.
- You don’t know how to use the keywords and not target them on their match type, affecting your ad performance as it is a crucial cog in your PPC campaigns.
- Targeting only broad and generic terms can be a mistake as they usually have a high level of competition.
Your Amazon ads may not be effective, resulting in low sales, revenue, and visibility for your sponsored ads.
- You want to make your campaigns perform better, but you don’t know how to adjust your PPC campaigns.
- Instead of creating many sponsored campaigns, you should face high ACOS and low ROI.