Amazon PPC Setup & Optimisation
- You are creating a one-size-fits-all PPC strategy without outlining the specific goal you want to achieve, especially optimisation tactics, reporting, and navigation advertising options.
- You don’t know how to use the keywords and not target them on their match type, affecting your ad performance as it is a crucial cog in your PPC campaigns.
- You are making the mistake of casting a wide net by targeting only broad, generic terms which usually have an insane search volume.
- You are facing low sales, revenue, and visibility on your sponsored ads as you might not have a good Amazon ads strategy.
- You want to make your campaigns perform better, but you don’t know how to adjust your PPC campaigns.
- You are not facing low ROI and high ACOS instead of creating many sponsored campaigns.