Walmart is one of the largest and most popular online marketplaces in the US, with over 120 million monthly visitors and millions of products across various categories. As a seller on Walmart, you have the opportunity to reach a massive and loyal customer base, but you also face fierce competition from other sellers who offer similar or identical products.
How can you stand out from the crowd and attract more buyers to your product listings? The answer is Walmart SEO.
Walmart SEO is the process of optimizing your product listings to rank higher on Walmart’s search engine, which is the main way that customers find and discover products on the platform. By following Walmart SEO best practices, you can improve your product visibility, relevance, and appeal, and ultimately increase your sales and profits.
In this blog post, we will share some of the most effective Walmart SEO tips and tricks that can help you optimize your product listings and boost your ranking on Walmart search. Let’s get started!
- Choose the right product category and attributes
The first step to optimize your product listings is to choose the right product category and attributes for each of your products. This is important because it helps Walmart’s search engine understand what your product is and match it with relevant customer queries.
To choose the right product category and attributes, you need to follow Walmart’s category taxonomy and attribute guidelines, which provide detailed information on how to classify and describe your products according to Walmart’s standards. You can also use Walmart’s category mapper tool3 to find the best category for your product based on its title or UPC.
Choosing the right product category and attributes will not only improve your ranking on Walmart search, but also enhance your listing quality and customer experience. Customers will be able to find your products more easily, filter them by specific criteria, and compare them with other similar products.
- Optimize your product title and description
The next step to optimize your product listings is to optimize your product title and description. These are the two most important elements of your listing that influence your ranking on Walmart search, as well as your click-through rate and conversion rate.
Your product title and description should be clear, concise, informative, and persuasive. They should include relevant keywords that customers use to search for your product, as well as unique features or benefits that differentiate your product from others.
To optimize your product title and description, you should follow these best practices:
- Use 50-75 characters for your product title, and include the brand name, model number, colour, size, or other important attributes.
- Use 1000 characters or less for your product description, and use bullet points or paragraphs to highlight the key features or benefits of your product.
- Use natural language and avoid keyword stuffing, spelling errors, grammar mistakes, or misleading information.
- Use keywords that are specific to your product category and target audience, and avoid generic or broad terms that are too competitive or irrelevant.
- Use keywords that match the customer’s intent, whether it is informational (e.g., how to), navigational (e.g., brand name), or transactional (e.g., buy).
- Use keywords that match the customer’s stage in the buying journey, whether it is awareness (e.g., problem), consideration (e.g., solution), or decision (e.g., offer).
You can use tools like Bing Keyword Planner or Google Keyword Planner to research keywords for your product title and description. You can also use tools like DataHawk or Sellbrite to analyse your competitor’s keywords and optimize your own.
- Use high-quality images and videos
Another step to optimize your product listings is to use high-quality images and videos that showcase your product in the best possible way. Images and videos are essential for attracting customer’s attention, building trust, and increasing conversions.
According to Walmart’s image guidelines, you should use at least four images per product listing, with a minimum resolution of 1000 x 1000 pixels. You should also use a white background for your main image, and show different angles, details, dimensions, or variations of your product in the other images.
You can also use videos to enhance your product listings, as long as they follow Walmart’s video guidelines. You can use videos to demonstrate how your product works, how it can benefit customers, or how it can be used in different scenarios.
Using high-quality images and videos will not only improve your ranking on Walmart search, but also boost your customer engagement and satisfaction. Customers will be able to see what your product looks like, how it functions, or how it fits their needs.
- Offer competitive pricing and shipping options
The final step to optimize your product listings is to offer competitive pricing and shipping options that appeal to customer’s expectations and preferences. Pricing and shipping are two of the most influential factors that affect customer’s purchase decisions, especially on Walmart, where customers are looking for the best deals and convenience.
To offer competitive pricing and shipping options, you should follow these best practices:
- Monitor your competitors’ prices and adjust your prices accordingly, using tools like RepricerExpress10 or Feedvisor11.
- Offer discounts, promotions, or coupons to attract customers and increase sales, using tools like Omnisend or Veeqo.
- Offer free or fast shipping options to customers, using tools like ShipStation or Deliverr.
- Join Walmart’s fulfillment programs, such as Walmart Fulfillment Services (WFS) or Walmart Free 2-Day Shipping, to leverage Walmart’s logistics network and reputation.
Offering competitive pricing and shipping options will not only improve your ranking on Walmart search, but also enhance your customer loyalty and retention. Customers will be more likely to choose your products over others, and more likely to come back for more.
Walmart SEO is a powerful strategy that can help you optimize your product listings and rank higher on Walmart search. By following the best practices, we shared in this blog post, you can improve your product visibility, relevance, and appeal, and ultimately increase your sales and profits.
If you need help with Walmart SEO or any other aspect of selling on Walmart, you can contact us at eStores Expert. We are a team of experienced and professional ecommerce consultants who can help you grow your online business on Walmart and other marketplaces. Contact us today for a free consultation!